“A new day is rising on the world of insurance”. The emblem of April Canada is expressed by the representation of the rising sun. This image was the driving force of the project. The layering of the two forms in the logo symbolizes both the proximity and the exchange that April’s employees maintain with their clients on a daily basis. This Metaphore is represented in the reception area by the superposition of the logo representing the clients and the support of their insurance provider. The corporate colors used, green and orange are references to spring and renewal. The yellow, crossing of the gradient between these two colors, symbolizes the union between April and its partners.